
- Start Here
- Buy a Home
- Buyer Start Here
- Step 1 – First Introduction
- Step 2 – Discovery Call
- Step 3 – Lender Call
- Step 4 – Reviewing Your Home Search
- Step 5 – Pre-Qualification
- Step 6 – Touring Homes
- Step 7 – Writing Offers
- Step 8 – Going Under Contract
- Step 9 – Opening Escrow
- Step 10 – Inspection Period
- Step 11 – Appraisal Period
- Step 12 – Move-In / Move-Out Prep
- Step 13 – Final Walk-Through
- Step 14 – Signing Closing Documents
- Step 15 – Receiving Your Keys
- Step 16 – Closed Client Care Program
- Buyer Journey Wrap-Up
- Buyer Resource Hub
- Buyer FAQ
- Sell a Home
- Rent or Lease
- Cities
- Communities
- Lifestyle Homes
- Work With Us
- Sphere Core Corner
- About Sphere
- MORE
- Register
- Sign In

Step 4: Pricing & Positioning Game Plan
This isn’t about guessing — it’s about knowing the market and playing to win.
🎯 Price to Compete — Not Just Sit
Pricing isn’t just about what your neighbor got — it’s about what the market can bear today, what buyers are seeing online, and what creates urgency to act.
At Sphere, we create a custom game plan that blends hard data with smart psychology.

🧠 What Goes Into Your Strategy
✔ Active, pending & recently sold comps
✔ Local inventory levels & absorption rates
✔ Buyer behavior and timing trends
✔ Price bracket thresholds (e.g. $499k vs. $505k)
✔ Your goals for timeline and net proceeds


📏 Positioning = How We Show Up in the Market
Positioning isn’t just price — it’s perception. That includes:
✔ Listing description tone
✔ Media placement & exposure
✔ Launch timing
✔ Competitive comparison to other listings
✔ Pricing psychology (strategic numbers drive clicks!)
“The right price gets you in the room. The right position gets you the offer.”

🔄 Your Game Plan Also Includes:
✔ Pre-launch buzz strategy
✔ Price adjustment checkpoints (if needed)
✔ Net sheet planning
✔ Offer analysis framework (how to evaluate quickly and clearly)
Let’s price it with power — and position it to win.